E-Newsletters
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Email Campaigns
Annual Conference Email Campaign:
Each year, the Tennessee Primary Care Association hosts an Annual Conference for their membership.
This is an in-person event that generates revenue for the organization.
Goals / Strategy:
Goals:
Reach the registration goal.
Reach non-profit email marketing benchmarks for the campaign.
Strategy:
Convey the value of the Annual Conference to members through highlighting the conference sessions, speakers, and networking opportunities.
Use engaging graphics and copy to hook the reader and encourage them to visit the web page to learn more and register.
Results:
37% Opened
Non-profit benchmark is 34%
27% Clicked
Non-profit benchmark is 14%
